Prototype for a franchise restaurant
NomNom Streetfood Restaurant
Our fourth assignment with the BMB Group was exciting – how can we create a German equivalent to the super-successful Pret A Manger? Our fourth assignment with the BMB Group was exciting – how can we create a German equivalent to the super-successful Pret A Manger?As a franchise concept, we have therefore closely aligned the customer journey with the established principle. The queue that forms at peak times has ample space within the shop and moves past the refrigerated and heated display units. The food service area is located on the way back to the exit after payment. Alternatively, customers can remain inside and utilise the window seating or a high table.We've bathed the branding in a vibrant sunshine yellow – the Asian beach feel is created by the natural rope ceiling, which follows the roofline of pagodas. We've bathed the branding in a vibrant sunshine yellow – the Asian beach feel is created by the natural rope ceiling, which follows the roofline of pagodas.
“The realisation of the pagoda roof in rope produces the desired lightness and wanderlust.”
Häufige Fragen
How does the customer journey work at the NomNom?
Where does the Asian beach feel at the NomNom come from?
Facts and figures
HELLOOW!
+49 (0)30 7675 811 - 00